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| Abstract : |
| Banking occupies one of the most important positions in the modern economic world. It is necessary for trade and industry. It has been in existence in different forms. However, in recent few years, it has emerged as an important segment of Bank’s portfolio. There are host of factor that compelled Indian banks to shift focus from class baking to mass and retail banking in the recent past. Banks need to adopt strategies like product innovation, high quality service, speed of delivery, etc. Banking is the financial function which plays an important role not only for the particular individual but also for the overall economy. |
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